A couple days ago, Apple posted a job opening for an Assistant Editor to work in the Beats marketing dept. The skill set required included Premiere, Avid, ProTools, and Resolve. No mention of FCP X or Logic.
Now, as this is for a position at Beats (Apple owned but a separate division) it’s likely they have an existing workflow using these apps, and for all we know they use PC’s too. Not the most PR aware thing in the world for Apple to do, but… whatever. Hell, I seriously doubt iCloud runs on Apple hardware, and it’s likely many Apple commercials are not cut using Apple software. Like Beats, the agencies they hire use whatever they use. But unlike Beats, they’re not owned by Apple, so their jobs aren’t posted on the corporate job board.
However, someone – who apparently isn’t a fan of FCP X – picked up on this, and then posted an article on The Verge with the clickbait title “Even Apple doesn’t want to use Final Cut Pro X”. It worked, the article is now linked to or referenced by everyone who ever had a problem with FCP X. It’s on anti-X websites/pages, it’s on pro-X websites and pages. And once again, the morons are out in force gleefully braying:
They’re just making sure they get a real editor not a wedding editor. Haha
Hahaaaa, if this wasn’t proof enough!
The best part about this advert is how all the FCPX fanboys are losing their shit saying it doesn’t matter. Yet every time FCPX is used for a TV show/feature “FCPX is amazing”.
OK, first off, the “wedding editor” insult really needs to be retired. I’ve seen wedding videos that make some feature films I’ve seen look like crap. Second, the fact that Beats is hiring an editor in Culver City doesn’t in any way reflect on what software “Apple” does or doesn’t want to use.
It seems to me that the majority of the vehement FCP X hate comes from former, or current, FCP “Classic” users who have some sort of weird psychological abandonment issues with Apple. I’m not talking about people who just don’t like X, or for whom X isn’t a good workflow fit, there are perfectly valid not to use any NLE. No, I’m talking about people who either tried X once 4 years ago, or who have never used it, and revel in every bit of opinion they can find to use as confirmation bias.
I know things like this are meaningless, and I suppose by even writing this post, I’m feeding the fire. But I work in a world where people have a real hard time accepting FCP X. Not for any serious technical reasons, but because they keep hearing crap like this and giving it credence. And for the record, I do think Apple needs to figure out a better PR approach for their pro apps.
But, just in case you were wondering… the people who take pleasure in spouting this nonsense, including whoever wrote this Verge “article”, have no idea what the fuck they are talking about.
Well said! Thanks for the sober and NON-ignorant take on the matter. You’re 100% correct. 😉
The Verge article still (as of right now) has zero comments. However if you’d like to see a lot of good comments praising FCPX head over to Fstoppers.com, where the author basically copy and pasted the Verge article and like the Verge author just states that he doesn’t like FCPX and only used it when if came out.
People who defend FCPX provide a lot of good examples and sources; those who speak ill of FCPX have nothing to add to their defence, just the “I don’t like it” line.
If it’s any consolation, Beats are terrible headphones.
almost be fooled by these fucking people. Thank you for your clear answer.
I’ve worked freelance at Apple, as has a friend of mine (I worked on an iPhone spot, he worked on something internal). We both love FCPX and were quite surprised that Apple actually doesn’t (or didn’t at the time) use FCPX for any of their internal post (as far as we could tell). It was Avid or FCP7. It’s been about six months since either one of us were there so maybe it’s changed since.
Well, I just want to say, that when FCPX was dumped down to be almost an iMovie clone, a lot of FCP users were more than angered. Recently, FCPX has updated and now includes many of the professional options that were included with FCP 7. Also, it involves purchasing other tools if you want to transfer any of your FCP 7 into X. Sony Pictures is one of the only major studios that use FCP for their in-house editing. Most, sadly enough, have clung to Avid (which for years has been the standard) but after the FCPX debacle many have switched to Adobe Premiere. I have stuck with FCPX but also use Adobe Apps among others for colorizing, sound editing, etc… Years ago, when I also did some work for them, Apple had a healthy relationship with Adobe and I started out using Premiere back in the day as well as Avid. FCP was not born yet. When it was released, I jumped right on it. So, I imagine, many others started out with Adobe or Avid and they never made the switch.
And, by the way, thanks for your site. I have learned many things from your posts.