A couple days ago, Apple posted a job opening for an Assistant Editor to work in the Beats marketing dept. The skill set required included Premiere, Avid, ProTools, and Resolve. No mention of FCP X or Logic.
Now, as this is for a position at Beats (Apple owned but a separate division) it’s likely they have an existing workflow using these apps, and for all we know they use PC’s too. Not the most PR aware thing in the world for Apple to do, but… whatever. Hell, I seriously doubt iCloud runs on Apple hardware, and it’s likely many Apple commercials are not cut using Apple software. Like Beats, the agencies they hire use whatever they use. But unlike Beats, they’re not owned by Apple, so their jobs aren’t posted on the corporate job board.
However, someone – who apparently isn’t a fan of FCP X – picked up on this, and then posted an article on The Verge with the clickbait title “Even Apple doesn’t want to use Final Cut Pro X”. It worked, the article is now linked to or referenced by everyone who ever had a problem with FCP X. It’s on anti-X websites/pages, it’s on pro-X websites and pages. And once again, the morons are out in force gleefully braying:
They’re just making sure they get a real editor not a wedding editor. Haha
Hahaaaa, if this wasn’t proof enough!
The best part about this advert is how all the FCPX fanboys are losing their shit saying it doesn’t matter. Yet every time FCPX is used for a TV show/feature “FCPX is amazing”.
OK, first off, the “wedding editor” insult really needs to be retired. I’ve seen wedding videos that make some feature films I’ve seen look like crap. Second, the fact that Beats is hiring an editor in Culver City doesn’t in any way reflect on what software “Apple” does or doesn’t want to use.
It seems to me that the majority of the vehement FCP X hate comes from former, or current, FCP “Classic” users who have some sort of weird psychological abandonment issues with Apple. I’m not talking about people who just don’t like X, or for whom X isn’t a good workflow fit, there are perfectly valid not to use any NLE. No, I’m talking about people who either tried X once 4 years ago, or who have never used it, and revel in every bit of opinion they can find to use as confirmation bias.
I know things like this are meaningless, and I suppose by even writing this post, I’m feeding the fire. But I work in a world where people have a real hard time accepting FCP X. Not for any serious technical reasons, but because they keep hearing crap like this and giving it credence. And for the record, I do think Apple needs to figure out a better PR approach for their pro apps.
But, just in case you were wondering… the people who take pleasure in spouting this nonsense, including whoever wrote this Verge “article”, have no idea what the fuck they are talking about.